Oleana’s Phone Calls

Leanness Phone Calls David Mate's play Lean is a two character power struggle between a young college student and her Professor. By the second act of the play the struggling student, Carol, has filed a formal complaint of sexual harassment, based not on what actually happened, but on the written definition of said conduct in the universities nomenclature. By act three, unbeknownst to the professor, Carol has filed attempted rape charges against the professor. Again the charges do not reflect what actually occurred but find sound footing in the written word of law.As the story unfolds we e the power shift from the safe, smart, and accomplished professor to the worried, unknowing, and desperate student through the use and interpretation of language. At pivotal moments in the play the professor's phone rings. Calls from his wife, his real estate agent, and his secretary move the story along. Mate's phone interruptions reveal elements of character, power dynamics, and conflict to the aud ience, The phone calls also provoke the audience to draw there own conclusions about the play. Meet is an American playwright, screen writer and film director from Chicago.He has written several novels, a book of poetry, and worked in television as well. He studied at Goddard College in Vermont and at the Neighborhood Playhouse School of Theater in New York. He has taught at New York University, Goddard College, and the Yale Drama School, and he regularly lectures at the Atlantic Theater Company, of which he is a founding member. He got hi start in show business at Chicago Second City, a comedy club that produced many cast members for Saturday Night Live. Meet has won many awards including a Toni and a Pulitzer Prize.His most notable work is the play Gallantry Glen Ross, a gritty kook at cutthroat real estate salesmen. He has a distinct style of writing, especially known for his sparse and blunt dialogue referred to as â€Å"Meet Speak†. Characters often interrupt each other and thoughts or comments go unfinished. Meet says in a 1994 interview with Charlie Rose that â€Å"drama is three things; who wants what from whom? What happens when they don't get it? Why now? (Rose, Charlie Rose. November 1 1, 1994) Lean is no exception. Meet begins Lean with a revealing look at John by way of phone conversation he is having with his wife.They are in escrow on a new house and he is sorting out issues. Carol has done poorly on her paper and wants nothing more; it seems, than to improve her grade in the class. She sits across from him at his desk. It is unclear if John has invited Carol in to sit at the desk or if she entered and sat down uninvited, but what this phone call tells the audience is that the boundary between John's personal life and professional life is not well defined. Using the phone allows Meet to establish John as someone who is in a position of power. He is delegating to his wife; â€Å"†¦ Hat's why I say â€Å"call Jerry†¦ † (M eet, 1, 1) and he is needed; â€Å"I'm going to meet you there†¦.. ‘m leaving in ten or fifteen†¦ † (1, 1), and he is confident; â€Å"We aren't going to lose the deposit†¦ † (1, 1), he assures his wife. Meet conveys to the audience that John is a busy and successful man. He is in the driver's seat, accomplishing his goals and taking care of hand, her grade, but instead asks, â€Å"What is a term of 2) a phrase he uses on the phone. Rather than begin a discussion about her performance in the class Carol asks a question about the professor's personal phone call.This allows Meet to show that Carol does not know and is seeking answers to more than Just this course. The first phone call in the play allows Meet to show the audience that John is opportunistic and self serving. The professor is annoyed with and has little patience for Carol. He struggles not to interrupt her, uses bigger words than he needs to, and says things like, â€Å"l know how pot entially humiliating these†¦ [Things can be]† (1 , 39), which can only serve to move them further apart from each other. By the time the phone rings he has subtly challenged her intelligence and she has subtly challenged his ability to teach.John can take a calculated risk at this Juncture, to maintain power by disturbing Carol. Look, look, I'm not your father. â€Å"(l, 97) he says. The less than benevolent professor knows this will either enrage her or make her feel small and child like. It is a cheap shot but should she challenge or confront him for saying it, he simply has to pick up the phone to maintain his position. She does make that challenge, asking, â€Å"Why did you say that† (1, 102) and instead of answering her he picks up the phone. The conversation is short, but long enough for him to move away from answering to the comment.The phone here allows Meet to reveal an element of cowardice in John's character, and submissiveness in Carol because the inve stigation simply moves on when he hangs up. Meet leaves the audience to sort things out on their own. The next phone call reveals that John's desire to connect with his students is second to his desire to handle his own affairs. The conversation returns to the subject of Carol not understanding the class, but instead of attempting to teach Carol something he discounts his writing ability, â€Å"perhaps its Just not well written† (1, 117) referring to the book he authored and the course itself â€Å"Look.It's Just a course, it's Just a book, it's Just a†¦ † (1 , 127). John goes on to tell Carol some anecdotes ND finally says, â€Å"l am talking to you the way I wish that someone had talked to me. I don't know how else to do it than to be personal, .. But†¦ † (1,229) Carol is confused by the statement and asks, â€Å"Why would you want to be personal with me? â€Å"(1,230) In spite of much gibberish on John's part, here lies an opportunity for them to understand each other better. Carol is on the brink of understanding his methodologies, the why he teaches like he does. The phone rings as John begins to explain, but answers the phone before he can finish.To effectively help this student he needs to connect to her in some way. He has made an attempt, but the phone call lets us know that it really isn't that important to him. Likewise Carol has made an attempt, but after John ends his call Carol does not seek further explanation for a personal connection with her. Instead she pries into his private life by inquiring about the call. It appears to not mean that much to Carol either. Meet also shows that John is grasping for the power that is fading away by deciding not to answer the phone. John goes on to share some of his negative views of higher education.He claims the exams students take in college are ,263), and clears his contempt of the tenure committee of which he now awaits his nice home, and his family (1 ,273) until finally , loosing him, Carol interrupts, â€Å"l want to know about my grade. (Long Pause)† (1, 278) John's ego is dented by the interruption. Here the phone rings again. This time Meet uses the phone to alert the audience that something significant is happening. The audience's ear is now trained to pay close attention to when the phone rings. It has provided insights into the characters and help change the subject.John is finding it difficult to actually teach Carol anything and she has had enough. Carol says, â€Å"l should go. â€Å"(1,286) And John says, â€Å"I'll make you a deal† and â€Å"Let it 289). Meet shows that John is still capable of wielding power in her world. He is determining the course of the conversation. John has no bag of tricks, no skill to deliver knowledge to this student, so he crumbles. He states, â€Å"we'll start the whole class over†¦. Your final grade is an A. (The phone stops ringing)†. (1,289) The audience can hear the residual sounds of the last ring fade away as academic standards, responsibility and respect fly out the window.The audience is left wondering what Just happened. The phone is used to interrupt the flow of conversation between two protagonists. The inappropriate offer of an A has captured Carol's interests, and temporarily restored power to the lack luster professor. He has saved the deal sort to speak, and at the same time effectively removed the responsibility to impart knowledge to the student. Feeling much safer (and powerful) now he continues to espouse his particular brand of gibberish. He is making a genuine attempt to share what's in his head, but failing. She has become upset and he tries to console her.John shows compassion toward Carol and she feels comfortable enough to share with him a secret. â€Å"l always†¦ All my life†¦ ‘ have never told anyone this†¦ † (1, 436) This is a pivot point in their relationship, and yes the phone rings. Carol is about t o confide in John, to trust him. John is about to gain access to Carol in a way that could possibly help him teach her. He answers the call and proceeds to have a rather forceful conversation about the house sale. At one point he threatens to take the seller to court (1, 439). This phone call reveals to the audience that perhaps John is somewhat unreasonable and unlikable. †¦ Screw her†¦ † He says, and â€Å"†¦ Leave her there to stew in it†¦ † (1, 439) Meet shows that John is selfish, and unsympathetic. The audience is forced to agree or disagree with his behavior. Once more the phone call shows that John's priorities are for himself and not of his students needs. Carol discovers that John is not the right person to confide in. In fact she feels abandoned at this point. John is not someone she can trust. Indeed this phone call is a pivot point. It marks the beginning of the end for the professor, because teaching is less important to him than his st atus as a teacher.Again neither Carol nor John continues the conversation where they left off and the audience is left to wonder what her issue is. As the play progresses John's phone conversations clearly show that he is less confident than before, letting the audience know that he has become less powerful. Act 2 opens with the pair discussing the formal complaint of sexual harassment Carol has filled with the tenure committee. Things he said and did in Act 1 have been exaggerated or taken out of context to substantiate her claim. Her agenda now is clearly not a better grade or more understanding of the course material. She is out for his blood.She now holds some power over the professor. In Act 1 John holds court in the arena of academia of room; she is a student to be Judged. Now Carol brings accusations against John, supported by the manipulation of language and her â€Å"Group† (2, 73) She is about to explain who and what her group is to John when the phone rings. It is John's wife who is worried about the house sale, and the complaint. John is nervous and less forceful. This phone call acts to block forward progress in their communication, as it id when he was going to explain why being personal with was necessary and when Carol was about to reveal her secret..When the phone rings in Act 3 the conversation reveals to the audience that things are unraveling. Carol has come to John again. The tenure committee has confirmed Carol's complaint and John has been denied tenure. The shift in power has become obvious. Carol is forceful and aggressive in conversation. She is using big words, very different from Act 1. John is on the ropes. He is loosing his Job and is at Carol's mercy. John is unaware that Carol has filed attempted rape charges against him. Ironically he is now studying something she is an author of (the indictment).As the phone rings John is still referring to the indictment as accusations, Carol is arguing they are proven. It is his secre tary. He has neglected speaking to people in his life for some time. â€Å"†¦ L have no time†¦ † (3, 47) People are worried about him, â€Å"†¦ Tell Jerry I'm 47) This phone call acts as a catalyst for the end of the play when things come too head. From this point Carol is in a position of authority, allowing or not allowing things in the conversation, and now explaining things to John. John covers that Carol and her group are staging a coupe.

Backward Design Essay

Deliberate and focused instructional design requires us as teachers and curriculum writers to make an important shift in our thinking about the nature of our job. The shift involves thinking a great deal, first, about the specific learnings sought, and the evidence of such learnings, before thinking about what we, as the teacher, will do or provide in teaching and learning activities. Though considerations about what to teach and how to teach it may dominate our thinking as a matter of habit, the challenge is to focus first on the desired learnings from which appropriate teaching will logically follow. Our lessons, units, and courses should be logically inferred from the results sought, not derived from the methods, books, and activities with which we are most comfortable. Curriculum should lay out the most effective ways of achieving specific results. It is analogous to travel planning. Our frameworks should provide a set of itineraries deliberately designed to meet cultural goals rather than a purposeless tour of all the major sites in a foreign country. In short, the best designs derive backward from the learnings sought. The appropriateness of this approach becomes clearer when we consider the educational purpose that is the focus of this book: understanding. We cannot say how to teach for understanding or which material and activities to use until we are quite clear about which specific understandings we are after and what such understandings look like in practice. We can best decide, as guides, what â€Å"sites† to have our student â€Å"tourists† visit and what specific â€Å"culture† they should experience in their brief time there only if we are clear about the particular understandings about the culture we want them to take home. Only by having specified the desired results can we focus on the content, methods, and activities most likely to achieve those results. But many teachers begin with and remain focused on textbooks, favored lessons, and time-honored activities—the inputs—rather than deriving those means from what is implied in the desired resultsâ€⠀the output. To put it in an odd way, too many teachers focus on the teaching and not the learning. They spend most of their time thinking, first, about what they will do, what materials they will use, and what they will ask students to do rather than first considering what the learner will need in order to accomplish the learning goals. Consider a typical episode of what might be called content-focused design instead of results-focused design. The teacher might base a lesson on a particular topic (e.g., racial prejudice), select a resource (e.g., To Kill a Mockingbird), choose specific instructional methods based on the resource and topic (e.g., Socratic seminar to discuss the book and cooperative groups to analyze stereotypical images in films and on television), and hope thereby to cause learning (and meet a few English/language arts standards). Finally, the teacher might think up a few essay questions and quizzes for assessing student understanding of the book. This approach is so common that we may well be tempted to reply, What could be wrong with such an approach? The short answer lies in the basic questions of purpose: Why are we asking students to read this particular novel—in other words, what learnings will we seek from their having read it? Do the students grasp why and how the purpose should influence their studying? What should students be expected to understand and do upon reading the book, related to our goals beyond the book? Unless we begin our design work with a clear insight into larger purposes—whereby the book is properly thought of as a means to an educational end, not an end unto itself—it is unlikely that all students will understand the book (and their performance obligations). Without being self-conscious of the specific understandings about prejudice we seek, and how reading and discussing the book will help develop such insights, the goal is far too vague: The approach is more â€Å"by hope† than â€Å"by design.† Such an approach ends up unwittingly being one that could be described like this: Throw some content and activities against the wall and hope some of it sticks. Answering the â€Å"why?† and â€Å"so what?† questions that older students always ask (or want to), and doing so in concrete terms as the focus of curriculum planning, is thus the essence of understanding by design. What is difficult for many teachers to see (but easier for students to feel!) is that, without such explicit and transparent priorities, many students find day-to-day work confusing and frustrating. The twin sins of traditional design More generally, weak educational design involves two kinds of purposelessness, visible throughout the educational world from kindergarten through graduate school. We call these the â€Å"twin sins† of traditional design. The error of activity-oriented design might be called â€Å"hands-on without being minds-on†Ã¢â‚¬â€engaging experiences that lead only accidentally, if at all, to insight or achievement. The activities, though fun and interesting, do not lead anywhere intellectually. Such activity-oriented curricula lack an explicit focus on important ideas and appropriate evidence of learning, especially in the minds of the learners. A second form of aimlessness goes by the name of â€Å"coverage,† an approach in which students march through a textbook, page by page (or teachers through lecture notes) in a valiant attempt to traverse all the factual material within a prescribed time. Coverage is thus like a whirlwind tour of Europe, perfectly summarized by the old movie title If It’s Tuesday, This Must Be Belgium, which properly suggests that no overarching goals inform the tour. As a broad generalization, the activity focus is more typical at the elementary and lower middle school levels, whereas coverage is a prevalent secondary school and college problem. No guiding intellectual purpose or clear priorities frame the learning experience. In neither case can students see and answer such questions as these: What’s the point? What’s the big idea here? What does this help us understand or be able to do? To what does this relate? Why should we learn this? Hence, the students try to engage and follow as best they can, hoping that meaning will emerge. The three stages of backward design Stage 1: Identify desired results What should students know, understand, and be able to do? What content is worthy of understanding? What enduring understandings are desired? In Stage 1 we consider our goals, examine established content standards (national, state, district), and review curriculum expectations. Because typically we have more content than we can reasonably address within the available time, we must make choices. This first stage in the design process calls for clarity about priorities. Stage 2: Determine acceptable evidence How will we know if students have achieved the desired results? What will we accept as evidence of student understanding and proficiency? The backward design orientation suggests that we think about a unit or course in terms of the collected assessment evidence needed to document and validate that the desired learning has been achieved, not simply as content to be covered or as a series of learning activities. This approach encourages teachers and curriculum planners to first â€Å"think like an assessor† before designing specific units and lessons, and thus to consider up front how they will determine if students have attained the desired understandings. Stage 3: Plan learning experiences and instruction With clearly identified results and appropriate evidence of understanding in mind, it is now the time to fully think through the most appropriate instructional activities. Several key questions must be considered at this stage of backward design: What enabling knowledge (facts, concepts, principles) and skills (processes, procedures, strategies) will students need in order to perform effectively and achieve desired results? What activities will equip students with the needed knowledge and skills? What will need to be taught and coached, and how should it best be taught, in light of performance goals? What materials and resources are best suited to accomplish these goals? Note that the specifics of instructional planning—choices about teaching methods, sequence of lessons, and resource materials—can be successfully completed only after we identify desired results and assessments and consider what they imply. Teaching is a means to an end. Having a clear goal helps to foc us our planning and guide purposeful action toward the intended results. Conclusion Backward design may be thought of, in other words, as purposeful task analysis: Given a worthy task to be accomplished, how do we best get everyone equipped? Or we might think of it as building a wise itinerary, using a map: Given a destination, what’s the most effective and efficient route? Or we might think of it as planning for coaching: What must learners master if they are to effectively perform? What will count as evidence on the field, not merely in drills, that they really get it and are ready to perform with understanding, knowledge, and skill on their own? How will the learning be designed so that learners’ capacities are developed through use and feedback? This is all quite logical when you come to understand it, but â€Å"backward† from the perspective of much habit and tradition in our field. A major change from common practice occurs as designers must begin to think about assessment before deciding what and how they will teach. Rather than creating assessments near the conclusion of a unit of study (or relying on the tests provided by textbook publishers, which may not completely or appropriately assess our standards and goals), backward design calls for us to make our goals or standards specific and concrete, in terms of assessment evidence, as we begin to plan a unit or course. The rubber meets the road with assessment. Three different teachers may all be working toward the same content standards, but if their assessments vary considerably, how are we to know which students have achieved what? Agreement on needed evidence of learning leads to greater curricular coherence and more reliable evaluation by teachers. Equally important is the long-term gain in teacher, student, and parent insight about what does and does not count as evidence of meeting complex standards.

Land Law Coursework Example | Topics and Well Written Essays - 2500 words

Land Law - Coursework Example These principles are found in the law of licences and the doctrine of proprietary estoppel. I. Remedies Prior to 1990 Prior to 1990 the law appeared to take two opposing positions relative to the extent to which licences created interests in land. The original position was stated in the early case of Thomas v Sorrell. In this case Lord Vaughan ruled that with respect to a licence, it neither passed nor modified â€Å"or transfers property in anything.†1 In other words, a licence merely functions to create a personal interest relative to the parties to the licence and as such does not operate to create an interest in land. The effect therefore is that the licence cannot be enforced against a third party. This principle of law prevailed and was indorsed by the House of Lords in King v David Allen and Sons, Billposting. In this case the House of Lords pointed held that a licence did not create a proprietary interest in land and as such could not function to be enforceable against a third party.2 Dixon explains however, that this unequivocal approach to licences was incapable of application across a board spectrum of circumstances. The fact is, licences could be put to use for any number of circumstances and could in some circumstances create interest in the land to which it applied.3 For instance, academics and legal scholars alike questioned whether or not it was unfair to oust an occupant under a licence from the property to which the licence applied, when the property changed hands.4 Lord Denning MR considered the circumstances in which it was inappropriate to classify an arrangement as a licence in the case of Errington v Errington. In this case Lord Denning MR departed from the orthodox position that a licence did not create a proprietary interest in land and could not bind third parties. In this case, the licence conferred on the plaintiff was determined to be binding on a wife how had inherited the property under a will. Her husband had granted the l icence to the plaintiff. Lord Denning reasoned that the licensee was at liberty to enforce the licence against the licensor for the period of the licence and there was no reason why that right could not be continued against third parties in â€Å"appropriate circumstances†.5 Appropriate circumstances would be situations in which the licensee, pursuant to the licence acted in ways that were â€Å"supported by an equity† as this would confer upon the licence a degree of proprietary interest. Moreover, an equity would be sustainable in circumstances where it would be unconscionable to ignore the rights created by the licence.6 Lord Dennings ruling and reasoning can be found in subsequent cases. For example in Crabb v Arun DC [1976] if was held if the court finds that an equity exists, it will ensure that the parties abide by the licence to the extent that it reflects the relevant facts and circumstances of the case.7 Lord Denning explained that: Short of an actual promise , if he by his words or conduct, so behaves as to lead another to believe that he will not insist on his strict legal rights – knowing or intending that the other will act on that belief – and he does so act, that again will raise an equity in favour of the other, and it is for a court of equity to say in what way the equity may be satisfied.8 The acquisition of an equity under a licence was further explained in Taylor Fashions v Liverpool Trustees. I this case it was held that

Debt and Taxes Essay Example | Topics and Well Written Essays - 1250 words

Debt and Taxes - Essay Example The study recommends that there be further research on the best ways of finding a balance between the two. Debt and Tax Introduction With increased concerns on the fluctuation of the world’s economy, governments have been on focus on the way they have handled these shifts. Borrowing and taxation have been largely used by various governments through fiscal policy to offset the imbalances that have been created by constant economic downfalls. Most governments have historically relied on domestic taxes for the facilitation of various expenditures. However, with pressure that arises from budget deficits, it is usually common to hear of governments borrowing to make up for the deficits in their expenditure plans. In addition, for an individual borrower, it is usually a general principle that the amount loaned out is considered to be part of income and therefore subjected to taxation. Consequently, it has been generally concluded by many researchers that taxation is the best way to ensure that firms utilize debt in their capital structure. Such is the complex relationship between debt and tax that there are various dynamics towards the two concepts as illustrated in economics. In view of the mentioned relationship between tax and debt, this paper will explore the various issues that come up as a result of the close examination of the two concepts. The economic implications, justifications of fiscal measures with relation to the two and other arguments on the relationship between the two concepts will be discussed. This will be done through use of available literature on the two issues. As a result, the paper will finally make conclusions with regards to the relationship and implications of taxation and debt policies by governments. In addition, the paper will identify and recommend the areas on the two concepts that will need further research. To begin, it is important to understand the significance and meaning of the two terms with respect to the underlying d iscussions. Taxes are the main fiscal policy instruments largely employed by federal governments to ensure that there are balances on earnings in particular areas of the economy as well as have a resource pool for the financing of public expenditure for the benefit of the citizens. Taxation is therefore a tool used by treasury to ensure that citizens and firms operating in the economy contribute to a larger pool where the government can draw funds for its smooth functioning as well as provide basic amenities and services like healthcare, education and security to all citizens (Simpson 4). There are various categories of taxes with respect to various economies. The United States’ economy, for instance, has three basic categories of taxation. Simpson (6) enlists them as progressive tax, regressive tax and proportional tax. On the other hand, debt is as a result of borrowing by the government, firms or an individual. Usually, the most debts attract interests which are paid on to p of the money borrowed for a specified period of time. As a result, taxation is connected with debt because the interest payable is classified as income and is therefore subjected to taxation. Taxation is used by government for fiscal policy measures that may be aimed at regulating the economy. For instance, in cases where there is a slow economic growth, governments may reduce taxation to some sectors to encourage borrowing and expenditure which therefore translates to growth.

Basket of currencies for the middle east region Research Proposal

Basket of currencies for the middle east region - Research Proposal Example What one wanted to exchange was not what the other party required or rather wanted. This brought the issue of conflict of interest and disagreement as to whether the transaction could take place. The challenges of bulkiness of the products as some of the products or goods exchanged were so bulky as to facilitate the transaction. The challenge of breaking the goods or dividing the goods into proportions. Some people wanted a half of the portion. Those looking for meat some desired just a piece of meat, but under the regime it was difficult to divide a whole cow that was being sold into a piece of meat. (Rabinovich 43) Under the prevailing challenges a common form of tool inform of currency had to be established. This was meant to facilitate the transaction process. The common form of currency had to be uniformly agreed upon. The respective parties had to unanimously agree on a common means of currency. These was supposed to be stable in its value as the value of the currency chosen was not supposed to depreciate, it was supposed to be generally acceptable as for it to be a common currency it was supposed to be accepted unanimously, It was supposed to be durable and not depreciate easily or loose value easily it was supposed to be easily divisible and subdivided into various denominations and finally it was supposed to be very portable. Portability of the currency necessitated that it was easily carried around. Various countries on these criteria and analysis have established some form of currency. They all have a certain currency that meets the mentioned characteristics and is unique to them. This is a reality that has resulted to the diverse bundle of currencies that exists all over the world. The bundle of currency is as a result of the various different currencies from the many countries of the world. (Poghosyan, 09) Countries have evolved the aspect of exports and imports.

Management across Culture in China. China is home to the oldest and Essay

Management across Culture in China. China is home to the oldest and most continuous culture worldwide - Essay Example With globalization came international business people. What is always confusing with different cultures is, those values that may be acceptable in one culture may be counterproductive or even unacceptable in another. In Peoples Republic of China, people view managers differently (Branine, 2011:226). People expect managers in both private and foreign sectors to be entrepreneurial, fluent, pragmatic, and flexible in both their native culture and that of their foreign investors. It is common and believable to find â€Å"benevolent authoritarian† young managers in Chinese companies. Even though this sounds rampant even in other cultures, in China employees expect their managers to deploy leadership by living an exemplary life. This means those managers involved in company operations are hard working and earn their employees respect and compliance. Management characteristics within Chinese culture are rapidly changing especially in the private sector. Traditionally, loyalty remaine d within families or groups however, this is transforming drastically. Mobility of labor is increasing dramatically especially within the foreign firms. Presently, once an employee gains some experience in a particular field, his or her employment options open up widely especially in the large coastal cities of Shanghai, Guangzhou, and Beijing. This shows that loyalty in Chinese culture regarding employment is vividly losing magnitude and at the same time, they are replacing it with experience and labor mobility (Branine, 2011:227). Roles of managers differ coherently with place and culture. With this respect, the role of a manager in China entail that, a successful cross-cultural manager in this country has to be aware that every individual in the organization has a very distinct role to play hence maintaining that role helps in keeping order. Managers may carry out their duties in their respective manner and even function autocratically. In some cases, they might use an intermedia ry to solve problems with their staff or do it privately (Branine, 2011:247). Due to cultural aspects like these, management across such culture is hectic and requires tolerance and perseverance. Nevertheless, China’s cultural adaptability is improving rapidly in spite of her traditional medium of cultural tolerance because of the increasing demand for global marketplace. A manager should receive and address any ideas raised by an employee in order to avoid exposure (Branine, 2011:264). This shows that Chinese culture is gently incorporating approaches brought in by change. In addition, since approach to time and priorities is moderate and typical in Chinese culture, there may be some flexibility towards strict adherence to schedules and deadlines. Nonetheless, the expectations regarding global trade and intercultural expansion are causing Chinese to adopt stringent principles of adhering to schedules. The process of decision making in Chinese organizations is bureaucratic. E ven though China is changing, the engrained bureaucracy within government offices and in the most entrepreneurial companies is still evident. Different departments apt to work separately and quite independently and only share specified and selected information (Branine, 2011:269). This shows that, rivalry often exist amongst these departments under the same company. These cultural

Human Resource Practices within Kelloggs Term Paper

Human Resource Practices within Kelloggs - Term Paper Example This leadership style is cemented by the fact that the organization employs participative theories (Northouse, 2007, pp. 65). This means that the leader works hand in hand with the rest of the team working in Kelloggs to ensure its success. Discussions are made with participation from everyone in the company as long as the issue affects those particular people including the subordinate staff members. This theoretical involvement ensures that employees are not side lined and decisions affecting them made without their input and even consent. Evidence of using participative theory combined with democratic leadership style is indicated by the high number of managers in Kelloggs who work together to make Kelloggs as successful as it currently is, Working as a team and involving each other has created tighter bonds between them and this is evident by the way they stand together instead of blaming each other in case of any negative publicity such as scandal or lawsuits. When the employees are included in the decision making and allowed to participate in major deals in the company, they gain ownership of the organization and hence not only work for the purpose of earning their salary but they are motivated to mould the company and make it better than their competitors. Such ownership and motivation makes the employees aim to increase their productivity, reduce their turnover rate and they engage in all manner of performance enhancing activities including bettering their knowledge and education through trainings and seminars. All these has worked to make Kelloggs maintain a competitive edge in the food industry and continue expanding their products and countries of operation to over 35 countries worldwide and several hundred cities all over the world as well (Rogers, 2008, pp. 87). With participative theory being enforced, the majority of the decision is delegated to the different teams

Logistics and Supply Chain Management Operations' Process Control, Assignment

Logistics and Supply Chain Management Operations' Process Control, Optimization, and Sustainability in Seaport Container Termina - Assignment Example This is to say that the result of a productive port container terminal over a relatively longer period of time yields sustainability (Clark, Dollar and Micco, 2004). But for productivity to be optimized, a couple of operational management needs have to be fulfilled. These are logistics and supply chain management. The reason why these two phenomena should be incorporated and used hand-in-hand is that productivity and for that matter sustainability of container terminal is measured partly by the discharge and loading of container onto vessel as well as the reception and delivery operations, which involves transferring containers in and out of trucks (Kim and Park, 2003). These means of measurement directly require logistics to control the flow of container demands as well as supply chain management, which would determine the activities of individuals and organizations, which ensure the upstream and downstream flow of products and goods in vessel operations (De Monie, 1987). Problem St atement Vessel operators have recently adapted several methodologies and strategies in achieving sustainability in seaport container terminal including the use of concessions and the privisation of ports but not much of results seem to have been achieved even with these (Drewry Consultants Ltd. 2003). In the midst of the major failures being recorded therefore, there is the need for there to be a paradigm shift that looks at an unorthodox and radical strategy that can promise an unprecedented result. Interestingly, there have been a couple of research works already undertaken by a number of researchers who have looked at the impact of logistics and supply chain management towards process control, optimization and sustainability in seaport container terminal. For the present study, a number of those studies that made use of qualitative research approach shall be critically analysed. This implies that the proposed research shall be made to follow the qualitative research approach. By this study, some of the major forms of qualitative research approach shall be reviewed according to their weaknesses and strengths and an eventual decision on the best form or type of qualitative research approach for the proposed study shall be selected. Aims and Objectives Generally, the present study is structured around and aim, which is the overall goal that the researcher wants to achieve for the study. But the aim is wide and cannot be achieved without breaking it down into divisible parts. To this end, a number of specific objectives are set to help accomplish the research aim. The aim of the study is to determine which qualitative methods in the academic literature have been most effectively used in addressing the issue of how logistics and supply chain management aids in accelerating process control, optimization and sustainability in seaport container terminal. The specific objectives that need to be achieved independently to consolidate the achievement of the overall aim are given as follows. 1. To identify the two commonest forms of qualitative methods used in addressing the issue of logistics and supply chain management in seaport container terminal. 2. To evaluate the two types of approaches independently on the basis of The type of research questions addressed The value of the results presented The methods and instruments employed in achieving results 3. To evaluate the

Answer this question in 2 pages Essay Example | Topics and Well Written Essays - 500 words

Answer this question in 2 pages - Essay Example The further ability of the legal system to attempt to correct inequalities and illegalities that are exhibited within such a system are also severely constrained; as ultimately it is the employer that holds all the power to dismiss and fire an employee based on no reason given. Interestingly, there has been a great deal of study into the impacts of the â€Å"at-will† doctrine on the firing process and how this negatively or positively promotes the interests of the organization. However, there has been relatively little research done as to how this impacts upon the employee and whether or not they choose a specific company or region in which to work. Ultimately, it is the view of this student that the â€Å"at-will† doctrine, in application, provides for a decreased sense of employee security; and likely encourages them to look for other more secure opportunities elsewhere. Has this doctrine been eroded over the last 30 years or so years and if so, what has caused the erosion? The doctrine has ultimately been a road partially abuse is so here’s the reason for this has to do with the litigation and societal understanding that individual employers are attempting to game to sit benefiting from it. However, as more and more stringent legal controls have been established and the â€Å"at will† doctrine has been adopted by more and more states, the ultimate situation which is been affected is one in which the utility options available. Essentially, business has attempted to move towards states that represent the â€Å"at– will† doctrine; in the hopes that this will be able to maximize the overall level of profitability and success that they might otherwise achieved elsewhere. As a result of this dynamic shift, firms are of course interested in seeking to promote profitability; leveraging loopholes in the legal framework and interpretation of employment law as a means of promoting their own interest. Necessarily illegal or wrong, it h as had a

Analyzing two critiques of one piece of art Essay

Analyzing two critiques of one piece of art - Essay Example Here, the main focus of the author’s argument is on the sensuality principle and especially that of the female persona in influencing selling strategies and in attracting, influencing and sustaining interactions at public gatherings1. In the second article on Manets Bar at the Folies-Bergà ¨rese is titled â€Å"Manets Un bar aux Folies-Bergere as an Allegory of Nostalgia.†As the title suggests the interpretation and critic on the same piece of painting is centered on the nostalgic memories it evokes. The author seems to be keen to part from the prevailing analysis of the painting which â€Å"canonized† it based –ironically and heavily-on its unrealistic visual contradictions and ambiguities as opposed to the more obvious clarity of its content2. The author therefore attempts to embrace the complete scene of the Folies-Bergà ¨rese as set of multiple views and states of mind. The focus and therefore the purpose is to resolve the most controversial and ambiguous elements of the painting therein provide a narrative evaluation that previous art critics, scholars and enthusiasts alike have failed to. He achieves this by first beginning with a critique of evaluations by other authors on Manet’s Bar at the Folies-Bergà ¨rese(such as those of Hans Jantzen) and thereby examining the source and direction of the painter’s inspiration in the development of the piece. The author prevails in asserting that the value of making such grandeur pieces was not just for sale at exhibitions but in form of the industrial goods displayed in them similar to the advertising of departmental stores and commercial enterprises through them. The former, identifies the author, diminishes the perception of art within the public domain to a level similar to that of shelved domestic goods3. This close association between commercial entities and large-certainly influential-artwork of the time is replicated in other stores and as such

A Worn Path Essay Example for Free

A Worn Path Essay â€Å"A Worn Path† written by Eudora Welty, is set during a cold winter after the conclusion of the Civil War, in a rural area near Christmas time in the mid 1900’s. Phoenix, an older uneducated Negro woman, who endured racism, is the main character with minor characters of a hunter, a dog, a nurse, a clerk and Phoenix’s grandson. Eudora Welty began developing the story in the first paragraph by choosing the name of the main character – Phoenix. A phoenix is a mythological bird that supposedly lived over 500 years ago and died in flames and rose again from the ashes. (W) My idea of what the author is conveying through various writing techniques is that there are many obstacles in life and one may overcome obstacles by determination, love, a strong personality and a helping hand from others. The characters represent various aspects of life. Phoenix had to overcome many obstacles – cold weather, her age, a hunter with a gun, thorns and hills. The obstacles can be viewed as lessons or opportunities to learn. The black dog which startled Phoenix represents unexpected â€Å"bumps in the road.† Another obstacle, Phoenix had to overcome was her own internal worry about wild animals (snakes, coons, wild hogs, foxes, owls, and beetles) on her way to town. An external conflict was represented by the physical struggles Phoenix endured. A major obstacle, Phoenix overcame was to walk across a log suspended over a creek, using her cane to balance her weight. I consider this particular obstacle as a life changing event. Phoenix also knew she had to ta ke care of her grandson because she was the only person left. A reader could view the walk Phoenix regularly completed as Phoenix’s reason for being alive or as a rebirth. Assistance in life comes in many ways. The hunter and his dog helping Phoenix with a hand-up moved Phoenix forward on her journey. Life is like that made easier with help from others. The author did a great job conveying these characteristics. The main character, Phoenix, represents a strong individual who overcame numerous obstacles. Phoenix was dedicated to helping her grandson and was determined to complete her task. The author, through creative descriptive words, revealed a multitude of personality characteristics within Phoenix. The main character was in control of her life as evidenced by her determination to stay on her journey even when the hunter tried to persuade Phoenix to return home. A reader could view the walk Phoenix regularly completed as Phoenix’s reason for being alive or as a rebirth. Phoenix was on a mission! Eudora Welty was very effective with the writing techniques. The story was easy to understand, the language descriptive and was enjoyable to read. The descriptive language the author used made me feel as if I was there. I feel the author wrote the story from the third person omniscient (all knowing) narrator point of view. The author utilized the setting to represent obstacles. The setting is both physical and chronological. The author used great descriptive language to help create the story in the reader’s mind. The author, based on this particular story, perceives life as a struggle. Welty was successful in creating a story about values of love, compassion, dedication, determination and helping others. Works Cited W, Susan. LLCS. 2013. Definition. 2013. . Thesis statement: Thesis from A Worn Path by Eudora Welty: In Eudora Weltys A Worn Path, Phoenix Jackson exhibits great love, determination, and devotion as she overcomes many challenges on her frequent yet terrifying trek to town in order to retrieve medicine for her grandson.

Health Care Careers Diagram and Summary Essay Example for Free

Health Care Careers Diagram and Summary Essay What is a Physical Therapist do? Each of us has an important role in health care field whether a Pharmacist, Technician, Lab Scientist, Therapist, Nurses, Doctors, and other health care professionals. They have one purpose to provide the best quality of care to the patients with compassionate and respect. They are guided by the rules and guidelines set up by the state and federal government to maintain proper standards and update the techniques concerning healthcare delivery. Career Description. Physical therapists sometimes referred to as PTs, help people who have injuries or illnesses improve their movement and manage their pain (Occupational Outlook Handbook, 2012). PT plays an important role in rehabilitation and gives treatment to the patients with chronic conditions or injuries. They diagnose the patients’ dysfunctional movements by watching them walk, stand, balance, coordination, strength, range of motion and many more. Physical therapists work as part of a healthcare team, overseeing the work of physical therapist assistants and aides and consulting with physicians and surgeons and other specialists (Occupational Outlook Handbook, 2012). They work in wellness-programs to encourage everyone for more active lifestyles. They also establish appropriate plan of care, depending on the patients condition whether it is a neurological case, orthopedic case, sports injury, pediatrics, geriatrics, sports, and others. Services Provided. Physical therapist services are wide range from acute care hospital, sub-acute care, skilled nursing facility, home health, and outpatient care. Their work varies with the type of patients they serve. Orthopedic/Musculoskeletal Rehabilitation is one of the services they provided, whereas they focus on all types of musculoskeletal conditions of the entire spine and extremities. Another one is Vestibular Rehabilitation, which is more on balance, dizziness, motion sensitivity, and vertigo rehab. Workforce roles within the services and products. The rehabilitation team is composed of a physical therapist, physical therapist assistant and rehabilitation aide. Usually physical therapist is the head of the team with at least a bachelors, doctorate, or masters’ degree in physical therapy. They do the initial evaluations and assessment of the patient upon admission. They also establish the care plan (long-term goals and short-term, as well as set up the treatment guidelines and parameters. The PTA’s job is to carry out the treatment following the plan care set by the therapist, unless the treatment requires a specialization by a PT for example, manual mobilization, myofascial release techniques, and many more. The rehab aide’s job is to help maintain the rehab facility or gym. They could also assist in treatments with direct supervision by PT. They could also help by doing aftercare after the PT or PTA works with the patient, or do desk jobs like scheduling patients, whereas no degree or license is required to work as a rehab aide. Impact of Physical therapist on the health care organizations. The therapist importance and influence on the health care system is very crucial, by doing therapy they help and guide the patients to return on their prior level of function and achieve their max potential. They also help prevent re-injury because of poor management of the healing process, by setting up the right exercises, depending on the patients level, stage of healing, and comorbidities that comes with the patient. Therapist also help by giving an alternative form of disease healing and pain management, for example a patient who has arthritic pain on B knees that has been dependent on strong pain medicine. Therapy can use physical agents and modalities, like heat, cold, ultrasound, and right amount of exercises to engage week muscles and promote improved mobility. Conclusion Health care providers have different roles in health care industry. Each of them has a special purpose on how to give a better treatment, care, and diagnosis to the patients. Through proper education and training, they will be able to provide what the patients needs. Health care professionals have one goal, which is to make the patient better and help them live a quality and healthy life. Appendix A: Figure 1 Diagram of Physical Therapist roles and functions in the health care community. Figure 1 describe as the role of MD, PT, PTA, and rehab aide with regard to patient care. First the referring MD makes the prescription for the patient to be admitted to physical therapy. The physical therapist checks the prescription initiate evaluation, assessment, and establish plan of care. The PT could proceed with the treatment himself or pass to the PTA. The PTA’s job is to initiate the treatment program following the goals and treatment parameters set up by the PT. Rehab aide assist the PT or PTA during treatment and helps with scheduling patient visits as well as monitor insurance coverage for the patient. References Bureau of Labor Statistics. (2012, April 6). What Physical Therapists Do. Retrieved from http://www.bls.gov/ooh/Healthcare/Physical-therapists.htm#tab-2 PT1. (2013). Physical Therapy One. Retrieved from http://www.physicaltherapyone.net/services

Ken Yeang | Architect Case Study

Ken Yeang | Architect Case Study Introduction Most of today many architect had design many green building because the design of the built environment on human health with to reduce to the overall impact and the environment have an efficiently using energy, water and other resources. After that, it also reducing waste, pollution and environmental degradation and the last is protecting occupant health and improving employee productivity. Green building practices aim to reduce the environmental impact of building. The first rule is that the greenest building is the building that doesn’t get build, the second rule is that every building should be as small as possible and the last rule is not to contribute to sprawl, even if the most energy efficient, environmentally sound methods are used in the design and construction. Figure 1.1 Dr. Ken Yeang Ken Yeang is a famous green architect. He is a Malaysian architect, born in 1948. He also is an ecologist and author known for his signature ecological green architecture and masterplans, differentiated by an environmentally authentic ecology-based approach. According to the book â€Å"A Manual For Ecological Design† that had been written by Dr. Ken Yeang had said that his aim is to produce or design and maintain ecosystems like structures design of the buildings and the systems with integrate benignly and natural environment but in the relation to global biosphere process, he had built the building with a form and systems function with sensitivity to the locality’s ecology, and contribute positively to biodiversity. The goal is using a low ecological consequence to built it, structures and systems to low consumers of non-renewable resources. After that, the design is to facilitate disassembly, recycling and can be reintegrated back to the natural environment. His philo sophy is regionalists do not see themselves as looking for a specific national identity but merely building a passive design shelter in response to the local climate. Background Figure 2.1 Menara Meseniaga in Subang Jaya The headquarters IBM in Subang Jaya near the Kuala Lumpur, there have a green building that is Menara Mesiniaga. Menara Mesiniaga had been completed build in 1992 and the first conceived was in 1989 by Dr. Ken Yeang.Dr. Ken Yeang and T.R Hamzah had designed a building which have a high tech corporate showcase for highly visible and technology industry. Dr. Ken Yeang had designed this building, Menara Mesiniaga as an example of his design of the green building and using his principles and his knowledge of bioclimatic skcraper. The building, Menara Mesiniaga is an analogy for analysis and synthesis, Menara Mesiniaga also is an environmental filter’s building. Menara Mesiniaga had been builder with a basis Malaysian building and it evolution to a modern style building by using his principle. It is Ken Yeang’s vision of the tropical garden city and it uncovers the relationship of building, landscape and climate. The main idea and concepts for this building is using the sky gardens that serve as villages, spiralling vertical landscape, recessed and shaded windows on the east and west, curtain wall glazing on the north and south, single core service on hot side-east, naturally ventilated and sunlit toilets, stair ways and lift lobbies and spiral balconies on the exterior walls with full height sliding doors to interior offices. Menara Mesiniaga is a modern architecture and modern architecture has few characteristic. The characteristic of the modern style is the design using a visual emphasis on the vertical and horizontal line and especially in International Style modernism. After that, they also using a industrially to produce material like glass, stainless steel and so on. They also using the material with natural material and to be seen rather than concealed or altered to represent something to the design. The design has a visual expression of the structure like they had design the building by hiding the structure element. After that, they also clarity and simplicity of the forms and elimination when they built the building. Analysis In Malaysia, the characteristic of the architectural had been combines the vernacular with the experimental and modernist, but in general is mostly contemporary design and in local architecture, Menara Mesiniaga also is one of the contemporary buildings. During the post war period, European influence was followed by a Malaysian period, and the characteristic of the high rise buildings with high plot ratios. High tech building is the most recent and significant in Malaysia. Ken Yeang designed Menara Mesiniaga as an example of his bioclimatic skyscraper practices and principles. Climatically Malaysia is a hot and humid country and the Kuala Lumpur is about 3 degrees North of the equator. Rainfall is is heavier along the East coast than the West coast. West coast and consequently, so is most of the population. The country has no distinct winter or summer. Figure 3.1 Menara Mesiniaga Materials and technology The materials that had been use for the structural system of Menara Mesiniaga are reinforced concrete, with a steel structure used for the mezzanine and balconies. The function of using reinforced concrete is because the reinforcing schemes are generally designed to resist tensile stresses in particular regions o the concrete that might cause unacceptable cracking or structural failure. The foundation is using the bore concrete piles and the principal structural members are reinforced concrete and a structural frame uses steel outriggers. The infill is using the brickwork for internal fire protected areas. After that, the glazed panels for the external fire cladding and gypsum board for internal partitioning. The imported aluminum composite panels for cladding with local spraytile finish to other masory areas. The floor was imported granite in the lobby with homogeneous local tiles for the poolside, toilet and roof terraces and the imported carpet and tiles for the office areas and l ift lobbies. Besides that, the ceiling also had imported the mineral fibre board for office areas and lift lobbies and the fibrous plaster and gypsum board for ground floor reception, auditorium and exhibition space. The roofing had imported metal deck roofing for the sky gymnasium and the local tiles on a reinforced concrete slab on the roof terraces and also painted mild steel outrigger for the roof structure and mezzanine. 3.2 principles of bioclimatic design Α. Improvement or regulation of environmental conditions (microclimate improvement) The improvement and adjustment of environmental conditions occurring on the construction of the building is succeeded with the overall strategic planning of the building in order to make the best use of the sun, the prevailing winds, the ambient temperature and humidity. B. Exploitation of solar energy The exploitation of solar energy is achieved by the proper design of the building envelope (to maximize the absorption of solar energy during winter and minimize it during summer), the proper orientation of spaces and especially of openings (the southern orientation is the most appropriate), the proper sizing of the openings, a layout of the interior spaces based on thermal requirements and the adoption of the appropriate passive applications that collect sunlight and can be considered as natural heating systems. C. Thermal protection of buildings and protection through shading The thermal protection of a building is mainly achieved by the appropriate design of the openings to prevent the escape of heat, the proper insulation of the building envelope and the proper arrangement of internal spaces (rooms used more frequently are placed in the south to avoid the cold north). With the protection of shading the major goal is to protect the building from overheating during summer with by strategically placing internal or external, vertical and horizontal blinds. D. Systems and passive cooling techniques It refers to the building’s microclimate control, its shading and to the minimization of thermal loads during the warm summer months through openings and the shading of opaque envelope components. E. Natural lighting Natural lighting refers to the exploitation of direct and indirect light in order to ensure adequate comfort conditions, even light distribution in the interior during all seasons depending on the building type. F. Acoustic protection The acoustic protection of a building is achieved through the proper planning building orientation in order for the building to be protected from noise (constant or arbitrary). Bioclimatic design strategies are effective for â€Å"envelope dominated† structures, to provide a large portion if not all of the energy required to maintain comfort conditions. The â€Å"internal load dominated† buildings is like the commercial kitchens, hospitals, windowless stores and offices. The lights, heat of occupancy and equipment are the experience high internal gains imposed. After that, the external climatic conditions complex influence on achieving comfort and low energy utilization. The available day lighting benefit to all the buildings can relate heating and cooling impacts and means of control are essential. The resources of bioclimatic design are the natural flows of energy in and round a building and it created by the interaction of sun, wind, preciption, vegetation, temperature and humidity in the air and in the ground. In some instances, this ambient energy is useful immediately or stored for later use and in other case. Ken Yeang was designed Menara Mesiniaga with some objectives: the building has a good view has a green area and had created a sky garden receiving the natural sunlight to decrease using the light good control of air movement and the fresh air interaction with shadow, nature and sunlight using the function of bio climitic surrounding had been designed with less noise and distraction have a good cooling and heating and also good adjustable temperature relaxation of the provision at interior and exterior area 3.3 COMPARE AND CONTRAST One of the famous green building that is London’s Gherkin Tower and the building was designed by Norman Foster. The plants that plating at the London’s Gherkin Tower mostly is a mixture of grasses and lichens and also are expexted to envelope the facade and grow out of the panel. After that, the function of the panel is soaking up of the water and through its specialized membranes and make sure that the plants have absorb enough of water and growth up nicely. They have many type of the panel like they are using recycling materials, reduce water consumption and make sure that didn’t wasted in the interior space they have a reduction of toxicity and using the sunlight to increase the internal day lighting and thermal insulation, for the entire building have a energy generation. The design of the planting is very different with the London’s Gherkin Tower if the building compare with Menara Mesiniaga. The design of the Menara Mesiniaga is not using the techniq ue of soaking to the building, it only plant it at outside of building. The design of the building is use the natural ventilation to reduce energy consumption and the building has a smart control system and low faà §ade heat gain.

International Reserve System: Is it Feasible? Essay -- Economics Econo

International Reserve System: Is it Feasible? During the last decade, the world saw some of the most severe economic shocks and crises since The Great Depression of the late 1920’s. The crises of Mexico in 1994, Russia in 1995, Asian countries in 1997 and even recently in Latin America in 2000 have shown us that the economic shocks have a very drastic and crippling effect on the stricken countries. Rapid capital outflow; firms and banks overwhelm by bad debts; inability to provide loans; bank closures due to sudden capital losses and devaluation of the home currency, all have struck the affected countries simultaneously that their central banks did not have enough sufficient reserves to protect themselves. The realization of the poor central bank’s regulation, also aided by the fact that markets throughout the world are now interlinked, quickly caused panic and similar shocks to spread to neighboring countries and even regions. An international organization, which controls a form of reserve system, could have b een the lender of last resort for these sickened countries in their time of need. A working example of a reserve structure for banks would be the Federal Reserve System currently being used by the United States. This consists of 12 regional Federal Reserve Banks that is coordinated under one main Board of Governors. The main roles of the Fed is to issue new currency, administer discount loans to banks, examine the management of local banks and their financial status and provide a system of standardized banking regulations for banks to follow. Lastly, but most importantly, the Fed acts as a lender of last resort to banks facing financial collapse.[1] This not only provides stability for consumers but also prot... ...y (Cambridge: Harvard University Press, 1994). 5) Federal Reserves Bank, Boston web site, http://www.bos.frb.org 6) Frederic S.Mishkin, The economics of Money, Banking and Financial Markets (New York : World Student Series, 2003) 7) Jorge A. Chan Lau / Zhaohui Chen, â€Å"Financial Crisis and Credit Crunch as a Result of Inefficient Financial Intermediation.†, IMF Working Paper, August 1998 http://www.imf.org/external/pubs/ft/wp/wp98127.pdf or http://www.imf.org/external/pubs/CAT/longres.cfm?sk=2738.0 8) IMF web site, http://www.imf.org 9) The Asian Crises, http://faculty.washington.edu/karyiu/Asia/papers/index.htm 10) Works in International Monetary Fund-Financial Medic to the World?, ed. Lawrence J. McQuillan and Peter C. Montgomery (Stanford: Hoover University Press, 1999) 11) World Bank web site, http://www.worldbank.org

Direct Mail Essay -- GCSE Business Marketing Coursework

Direct Mail "Advertising may be described as the science of arresting the human intelligence long enough to get money from it." Stephen Leacock Philosopher extraordinaire "Really good direct mail works like picking your prospect up by the ankles and shaking him until all the money falls out of his pockets." Matthew Samp Direct Mail Copy & Graphic Design As consumers, we are often bombarded by different types of advertisements each day. Whether it’s by television, newspaper, or billboards, advertising has reached us one way or another. Yet, a majority of the ads that we encounter are often meaningless and uninteresting mainly because of the fact that these ads are meant to reach a certain target audience. This perception seems to change, however, when we look inside our mailboxes, pick-up our telephone, and even check our e-mail. We often ponder how marketers know that we have a pet snake, own a certain kind of computer, or even wear 70’s clothing. That is because every time we purchase products such as: electronics, computer software, and other products, direct-mail advertising is in the air. Every time we send those warranties and registration forms back to the manufacturer; as consumers we are often unaware that we are sending information about ourselves that will be used as; statistical, personal, and informative data for future marketing purposes. Thus, marketers and advertisers know what kinds of products to target us with. Although direct-mail, or as we call it â€Å"junk-mail†, somehow finds its way to our homes and businesses, it can be considered as a convenient way for us to shop without having to leave the house, since as consumers, we are often pressed for time. In order to understand direct-mail advertising, we will be discussing this unique medium in a broad spectrum of subjects and then give an example of a company that successfully used direct mail advertising. Among the subjects we will be discussing are: what direct-mail advertising is, the historical development of the medium, different methods and types of mail, the future of direct-mail advertising, and the internet’s use of the medium for visual communication. Direct Mail Direct-mail advertising is a form of medium used by direct marketers; it is the most personal and selective of all media. Th... ...etting e-mails from the companies that we visit or interested in. As a matter of fact, some of the largest commercial sites on the World Wide Web have agreed to feed information about their customer ¹s reading, shopping and entertainment habits into a new and improved database system that is now tracking the moves of more than 30 million Internet users, recording where they go, and what they read, often without the user ¹s knowledge. This agreement by participating Web sites is primarily used for direct-advertising, it promises to deliver precise, direct, and personalized ads, specifically for that target user. Eventhough this is said to be an invasion of privacy, many of the powerful commercial sites are using, selling, and distributing these consumer behaviors and informations to numerous retailers, advertisers, and marketers for direct-advertising use. Many advertising and marketing experts believe that direct-mail online is only in it ¹s early developmental stages. As an evolving mass medium, online direct-mail advertising is wh ere radio was in 1920, where television was in 1950, and where cable was during 1970. All of these, you may have observed, are now universal.

The Emphasis on Existentialisim in Lispector’s Work Due to The Traditio

The Emphasis on Existentialisim in Lispector’s Work Due to The Traditional Roles of Women The human mind often creates traumatized, twisted beliefs about the world after cataclysmic events have occurred. Picture 1920- the world has just been ravaged by bullets, bombs, and baleful butchers with malicious intent. The aftermath of World War II leaves the country of Ukraine encompassed in terror, anguish, and famine. Imagine being ravenous enough to consider devouring a decomposing relative, and then putting that consideration into action. Imagine a country where pogroms- violent attacks on ethnic groups, mainly Jews, that included the destruction of homes, businesses, and churches –are not only regular, but not surprising occurrences. Imagine suppression, repression, oppression, all the â€Å"-ions†Ã¢â‚¬ ¦Now insert a nine-year old girl struggling to live in this madness, add the rape and death of that girl’s mother, and there is the childhood of the renowned Brazilian author, Clarice Lispector. These experiences, which would alter anyone’s views on life, influenced and helped to develop Lispector’s existentialist ways of thinking. In these past occurrences, gender inequalities were very much prominent, which explains why Lispector focuses on the fate of women in her writing. Due to the oppressive government, women were confined to their traditional roles and in showing the lack of freedom, both mentally and physically, that this imposes on them, Clarice Lispector justifies her existentialist viewpoints through her writings; life is pain, misery, and inevitably death. These viewpoints are imminent when discussing the overall lack of freedom in Lispector’s stories â€Å"The Chicken†, â€Å"The Smallest Woman in the World†, and â€Å"Preciousness†. Within... ...for giving birth, her obedient stay after being caught, and her sudden yet unsurprising death describes, in Lispector’s viewpoints, the natural course of an average female’s life. Although Lispector wrote these stories in the 1940’s, reflecting on the then current gender inequalities and hardships of life during the aftermath of WWII, these themes are evident in all time periods, for as Lispector has shown, the innate traditional roles of women along with the pre-conceived notion of men being more significant than women are evident even in our time. These limits reflect Lispector’s existentialist viewpoints in showing that the life of a woman is restrained; women’s lives are filled with pressure, sadness, and ultimately death.

Marketing Plan Alaska

TABLE OF CONTENTS I. Executive Summary2 II. Situational Analysis- Macroenvironment Analysis5 a. Technological Environment6 b. Economic Environment7 c. Socio- Cultural Environment8 d. Natural Environment9 e. Political-Legal Environment10 III. Situational Analysis- Market Analysis f. Market Definition11 g. Market Size12 h. Industry Structure14 i. Porter’s Five Forces Analysis15 j. Competition19 k. Market Trends21 IV. Situational Analysis – Consumer Analysis22 V. Situational Analysis – Internal Analysis26 VI. SWOT Analysis35 VII. Marketing Research37 VIII. Marketing Strategies40 IX. Implementation43 X. Financial Summary64 XI. Scenario/Contingencies65 XII. Appendix66 I. Executive Summary Alaska Milk Corporation (AMC) is one of the leading companies in milk production from the dairy industry. We have been manufacturing dairy products in the Philippines since 1972 starting with liquid canned milk products and eventually expanded to manufacture powdered filled milk and Ultra High Temperature (UHT) milk products. For over thirty years, AMC has emerged to be as one of the two major players in the Philippine milk industry and is consistently maintaining its brand leadership in the liquid anned milk category and holds a strong growing position in powdered milk. AMC also expanded into higher value-added milk products, particularly in UHT/Ready-to-Drink milk category. Since 1972, we have been caring for every Filipino family by providing them their good nutrition and health through quality milk products. Also in every other way such as: programs that promote sports development, campaigns that foster good values among children and product innovations aimed at enhancing the Filipino's health and welfare. And we shall continue caring for every Filipino family from every part of the country, may it be Luzon, Visayas or Mindanao. The market for milk and dairy products in the Philippines comprises two very different segments: market for milk and dairy products that are processed in the Philippines from imported dairy ingredients that comprises 99% of the total market and the other 1% which is the market for products that are produced from locally produced raw milk by the Philippines dairy farming industry. Dairy products are commonly seen in every store, from wholesale to retail stores, and the demand for it never diminishes. Every individual will always have to put in mind the need for their health and nutrition. Milk products are one of the basic necessities we should provide our bodies and that is programmed especially on the minds of every Filipino family in the country. Alaska provides the best kinds of milk from liquid to powdered that can ever be provided to every consumer market. AMC’s target markets are consumers ranging from 4-12 years old. Majority of the customers are female and only few are men. Mainly because most of the buyers are housewives or single parents and the children they have are the consumers of the milk produced by AMC. AMC continues building the strengths and competitive attributes of its brand and develop its full marketing potential in the dairy industry. Serve every consumer to their level of satisfaction and will respond to the call to deliver higher quality nutrition to every Filipino home. To increase product awareness, specifically on its powdered milk product and the rise of our market share by 2 percent annually in three years. AMC has experienced and well-trained employees that helps in driving AMC forward with continuous superiority on product quality and strong supplier relationships. But then as costs increases, product prices also tend to increase and results to higher prices over competitors and include the products’ seasonal demand and the limitation of its supply base. AMC’s edge over other brands is our strong and popular reputation in the market that reveals that we have a lead in every consumer mind. Rapid technological advancements have led to innovation and faster production with still better and high quality of goods and wider product distribution nationwide. As AMC rises, many threats will stand in the way such as; competitors tend to escalate and siege AMC’s growth in the market that leads to the buying behavior of consumers to change by substituting Alaska Milk Products to these cheaper brands, price wars between competitors, price cuts and so on could damage profits for AMC brought about by the economic crisis in the country. Alaska’s powdered milk is creamier and tastier than any other brand in the market. Its availability and affordability may be like other brands but its focus will stay on the powdered milk’s creaminess which makes it deliciously tasty that is enjoyed by many consumers. Also, a unique source of Alaska powdered milk’s production is that it uses the finest vegetable oil from coconuts to make it as creamy and tasty as full cream milk. II. Situational Analysis – Macro-environment The macro-environment analysis are the factors that greatly affects the dairy industry. These are considered the external analysis. It is sub-divided into five aspects: technological environment, natural environment, political-legal environment, economic environment and socio-cultural environment. The technological environment deals with how the advent of technology affects the production of dairy products and the way the consumers receive the final products. With the modernity of facilities and equipment, the production of milk becomes better and faster. The natural environment deals with the natural issues that affects the dairy industry. Certain issues can either help or deter the buying decision of consumers. The political-legal environment deals with certain laws and regulations passed by the government that must be followed. It affects the dairy industry in a way that all companies must abide to this laws in order to operate. The economic environment is about the current economic changes that affects the society, the industry and the consumers. It greatly affects the consumer spending. The last aspect is the socio-cultural environment which is about the beliefs, norms, values and culture practiced by the consumers. It indicates person’s behavior and social graces that leads to the buying preference of consumers. a. TECHNOLOGICAL: i. With the demand of people for faster and better products and services, technology was created. It has provided the industry for the tools needed to enhance the techniques and strategies to make dairy products better. Through technology, the way people search for information about the products, the way on how to purchase, and the way on receiving goods are greatly influenced. Factors| Effects on the Industry| Online Retailing| Vast market can be reached by selling goods to people over the net. This will provide better accessibility for the users of the product. | Electronic Data Interchange| It will link the company to its suppliers through communication advancements. Making products available to different establishment. | Customer Relationship Management (CRM)| A marketing tool that binds the power of computers and databases to provide the ability to collect data about consumer buying behavior on individual basis. It will help the industry to familiarize the demands of the consumers and analyze their buying behavior and produce products that will meet the needs and wants of the consumers. | b. ECONOMIC: ii. The economic environment scan determines the economic changes that will have an impact to the society, dairy industry and AMC like unemployment rate, exchange rate and inflation rate. In the dairy industry, these factors affect the level of income of people. Thus, affecting the buying behavior and preferences of consumers. Factors| Effects on the Industry| Decreasein unemployment rate| The decrease in unemployment rate gives probability to an increase in family income resulting to increase in purchasing power. This will lead to profitable commerce and increase in sales of the industry. | Changes in exchange rates| The appreciation of Philippine Peso against US Dollar will lead to a less operating expense in the dairy industry. Inflation Rate| Due to increase of expenditures in the industry, cost of sales will swell making the consumers carry the burden of expenses. | c. SOCIO-CULTURAL: iii. Socio-cultural trend analysis is one of the important factors in making and developing strategic analysis. The socio-cultural environment shapes our beliefs, values and norms. In relation to the dairy industry, this socio-cultural environment analysis indicates person’s behavior and social graces that may lead to change in preference and variation in consumer’s buying behavior. Also, certain beliefs and values can serve as advantage or disadvantage for the part of AMC. Factors| Effects on the Industry| Campaign for Milk Benefits and Usage| Consumers will have better awareness over the industry’s product which will attract more potential customers. | Projected increase in the population| With a population of 101,833,938 (July 2011 est. ) will lead to increase in the need of product. As population gets bigger, a result of higher sales and earnings is expected. | Breast feeding vs. Formula milk| Nutrients found in the mother’s breast milk can be compared to this formula milk. But with the fast pacing everyday routine, formula feed milk can be prepared anytime. Thus it will lead to more consumers and sales. d. NATURAL/ECOLOGICAL: iv. The natural environment scan is about the issues that affects the dairy industry. In particular with the environmental issues like melamine outbreak and green marketing. As well as the nutritional facts of the products produced in the dairy industry. Certain issues can either help or deter the buying decision of consumers. Factors| Effects on the Industry| Global problems and green industry| Natural calamities and disasters can delay the production of dairy products. Thus, it may lead to decrease in the total sales of the industry. Green marketing will enable the industry to reduce its waste material. Thus, making a cleaner planet. | Cholesterol content of dairy products| Health and body conscious people will not consider consuming much of dairy products as source of energy. | Melamine Outbreak and contamination of dairy products. | Contamination like the melamine outbreak threatens the industry growth and decreased sales of products that use milk as an ingredient. As a result, it slackens the growth of dairy industry. | e. POLITICAL-LEGAL: v. The political-legal environment is about how the dairy industry will adapt to changes in relation to proposed legislations, programs and other government related issues. It is important to know the factors affecting the political and legal environment so that AMC will be able to abide to certain legislations and programs. Factors| Effects on the industry| Republic Act No. 7581: The Price Act| Automatic freezing of basic necessities’ prices in areas where a state of calamity is declared. | Republic Act no. 7884: National Dairy Development Act of 1995| Improve livelihood opportunities and thereby increase income level through the dairy industry. In effect, there will be an increase in the milk produced locally and an increase in quality of living. Republic Act 7394: Consumers Act| Establishes standard and quality measures for milk and adopt measures for their pure and safe supply. | III. Situational Analysis – Market Analysis * Market Definition Dairy industry involves processing raw milk into products such as consumer milk, butter, cheese, yogurt, condensed milk, milk powder, and ice cream, using processes such as chilling, pasteurizatio n, and homogenization. The dairy industry is divided into 5 different product categories; yogurt, butter, milk. Cheese and ice cream. The milk category is subdivided into 6 types, cream, powdered milk, evaporated milk, condensed milk, dried powder milk and cultured buttermilk. INDUSTRY STRUCTURE Figure 1: Industry Structure Source: www. nda. da. gov. ph/ * Market Size The Philippines, with a population of 95,687,643 (July 2011 est. ), growing annually at 1. 903% (2011 est. ), is a large market for milk and milk products. Dairy products are the country’s second largest agricultural import after wheat. The country’s dairy industry, which sources 99% of its inputs from abroad, is estimated to generate sales of up to P 43. 45B annually. Philippines is a huge market for milk and milk products with a small dairy farming community that has been growing vigorously for the past two years. The dairy market generates sales amounting to P44B annually. Although Filipinos are generally considered non milk drinkers with consumption at 19 kilograms per year, the Philippine dairy market, including the market for imported milk, generates over P44billion in revenues annually. 44% of the demand for milk is concentrated in Metro Manila. Luzon 46,228,000 (2011 est. ) Luzon 46,228,000 (2011 est. ) Visayas 27,877,103 (2011 est. ) Visayas 27,877,103 (2011 est. ) Mindanao 21,582,540 (2011 est. ) Mindanao 21,582,540 (2011 est. ) * Industry Structure The market for milk and dairy products in the Philippines comprises two very different segments: * The market for milk and dairy products that are processed in the Philippines from imported dairy ingredients or imported in retail packed form. This comprises well over 99% of total consumption; and, * The market for products that are produced from locally produced raw milk by the Philippines dairy farming industry. This comprises 1% of total raw milk. Suppliers of imported milk (2011)| Percentage| Australia | 61%| USA | 23%| Others| 16%| TOTAL | 100%| Table 1: Major Suppliers of imported milk(2011) Source: www. nda. da. gov. ph/ The Philippines’ dairy industry consists of two distinct sectors. One is the milk powder based sector that imports, re-processes and repacks milk and milk products. The other is the liquid milk sector that has its imported UHT milk component and the locally –produced fresh milk component. SECTOR| IMPORTER- REPROCESSOR| LOCAL MILK PRODUCER-PROCESSORS| TOTAL| Liquid milk market| 70| 30| 100| Powdered and other milk market| 100| 0| 100| Table 2: Sectors in dairy industry. Source: www. nda. da. ov. ph/ Figure 2: Total Raw Milk Segmentation Source: www. nda. da. gov. ph/ * Porter’s Five Forces Analysis Figure 3: Porter’s Five Forces Analysis Threat of New Entrants (Barriers to Entry) The easier it is for new companies to enter the industry, the more cutthroat competition there will be. Factors that can limit the threat of new entrants are known a s  barriers to entry. * Existing loyalty to major brands Consumers buy specific Alaska products that they usually buy. Other local or new entrant companies will be having a hard time competing with Alaska brands since their consumers are loyal to them. Scarcity  of resources Philippines imports 99% of its raw milk and only 1% are produced locally. New entrant companies will need a huge budget for importing raw milk. * Government restrictions or legislation Certain requirements provided by the government should be met by the new entrant companies in order to start their business. These restrictions and legislations help AMC to minimize competitors and to remove illegal distributors. Power of Suppliers This is how much pressure suppliers can place on a business. If one supplier has a large enough impact to affect a company's margins and volumes, then  it olds substantial power. Here are a few reasons that suppliers might have power: * Number of Suppliers Large number of supplier s will then result to a high inventory level for raw milk used for the production of dairy products. * Capacity of Supplier Suppliers must be able to sustain the quantity of raw milk needed by the company’s dairy production. * Cost of Changing The total money, time and resources associated with the change of supplier. Buyer Power Buyers are the people or organizations who create demand in an industry. The bargaining power of buyers is greater when: * Number of Customers Large number of buyers will then result to large amount of sales in the consumption of dairy products. * Size of each order The capacity of a customer to buy a certain product on a single purchase in order to fulfill their satisfaction. * Price sensitivity Gradual price changes should be observed to not greatly affect the consumption of the goods in the market. Threat of Substitution The presence of substitute products can lower industry attractiveness and profitability because they limit price levels. The threat of substitute products depends on: * Substitute Performance Other brands that offer the same quality of dairy products but have lower prices will threaten the competency of the company’s products throughout the market. * Cost of change Improving the product quality and decreasing the price at the same time to reach the same demand as the competing brand. Intensity of Rivalry The intensity of rivalry between competitors in an industry will depend on: * Number of competitors Large number of competitors can threaten your position in the market. * Quality differences Aside from quantity, companies must maintain the quality of their products. In dairy industry, it is important to monitor the quality of the products because it will be your advantage over your competitors. * Customer loyalty There will be a little possibility that loyal customers will be persuaded by the competitors to switch over their products. Also, loyal customers can be company’s asset since they can use the word-of-mouth. * Competition Nestle remains the undisputed leader in drinking milk products in 2011 with a market share of 72%, 64% for Bear Brand and 8% for Nido. The company’s very strong position is attributed to its long standing presence in the Philippines which enabled it to achieve strong brand equity for its brands. Alaska ranks second with 20% market share. One percent lower than the previous market share. Competitor| Company| Placement| Promotions| Product sizes and Price| Bear Brand| Nestle’ Philippines| Available in all leading supermarkets nationwide. | Free items, TV, Print and Radio advertising, Events and Sponsorships| 33g – P9. 5080g – P25150g – P46. 75300g – P89. 25680g – P192. 251. 1kg – P331. 252. 2kg – P634. 0| Nido Fortified| Nestle’ Philippines| Available in all leading supermarkets nationwide. | Free items, TV, Print and Radio advertising, Events and Sponsorships| 160g – P68. 70370g – P157700g – P274. 50900g – P3361. 2kg – P467. 251. 8kg – P680. 402. 5kg – P929| Anchor Full Cream Milk| Fonterra Brands Ph ilippines Inc. | Available in all leading supermarkets nationwide. | Free items, TV and Print ads| 150g – P68. 75350g – P157. 50700g – P276. 50| Birch Tree| Snow Mountain Dairy Corporation| Available in all leading supermarkets in GMA, North and South Luzon| TV ads| 80g – P25. 75150g – P48300g – P93. 50700g – P212. 0| Table 3 : Market share of Powdered Milk Category Comparison Table Source: AC Nielsen Figure 4 : Market Share of powdered milk for 2011 Source: AC Nielsen * Market Trends The lifestyle  of the urban  Filipino is continually changing wherein a local patron not only spends more time away from home but home cooked meals are being replaced by packaged or  ready-to-eat meals. With the Filipino propensity for buying only for their daily needs, the variety and availability of smaller retail packs has increased. Food processors realize that this is a huge segment of  the market and develop sachet packaging accordingly. Metro Manila remains as the major market for fresh milk classified into business and consumer markets. The business markets include the institutional markets and the retail sector such as coffee shops, hotels, restaurants, supermarkets and small retailers. Meanwhile, the consumer markets include households and schools through the milk feeding program of the government. Consumption of drinking milk products remains dependent on the level of consumer disposable income. During 2011, there has been a challenge for customers to stretch their budgets due to skyrocketing commodity prices coupled by the volatile prices of fuel and utilities. With these struggles, disposable income has declined which became unfavorable in the consumption of drinking milk. Some middle and lower income consumers are not really milk consumers and milk has a low priority on grocery lists. IV. Situational Analysis – Consumer Analysis The main customers of Alaska powdered milk are composed of parents who have children ages 4-12 who are currently in the so called â€Å"growth gap years†. Teens also consume the product because of its rich taste and creaminess. * Nature of the buying decision According to research 25% of the total grocery budget of people are spent on beverages. And 10 percent of it goes to milk drinks while 5-7 percent goes to milk/dairy products. The average budget for grocery is P 7, 703. Figure 5: Consumer Spending 2011 Source:TNS Global Research * Geographic Philippines is chosen to be the target location of this strategic plan. It has a population of 95,687,643 (July 2011 est. ). The population of Luzon is 46,228,000 (2011 est. ). Visayas has 27,877,103 population (2011 est. ) and Mindanao has a population of 21,582,540 (2011 est. ). Below are the areas with their following percentage in grocery budget for milk beverage. Metro Manila together with Rizal got the highest percentage among all the areas with 13%. And urban areas give higher priority in milk beverages rather than those in rural areas. Table 4: Average Current Budget 2011 Source:TNS Global Research * Demographic The consumers are ranging from 4-12years old. Majority of the customers are female and only few are men. This is because the main customers are housewives or single parent and men are usually in their own jobs. The household income bracket of the consumers ranges from P30, 000. 00 to P 7,000. 00 and below. And the average budget they allot for grocery is P7, 703. Wherein P8, 400 are the average grocery budget of people in urban areas while P5, 400 are being spent in rural areas. Class C allots an average of P 12,000 for their grocery budget. * Psychographics The socio economic status is Class C. Class C is the majority of the consumers which composes of families with regular compensation. Consumers are mostly College Undergraduate and High School Graduate. The consumers are identified as Makers. These consumers are the low-resource group of those who are motivated by self- expression. They are practical people who value self- sufficiency. They are focused on the familiar- family, work, and physical recreation- and have little interest in the broader world. As consumers, they appreciate practical and functional products. The customers of Alaska milk products are housewives and single parents. They are practical in choosing products to buy and are more focused in family life while single parents are focused on their work at the same time with their child. They are also practical in buying products since they are the only one that supports the child. * Benefits Good quality of milk products, nutritional value and value for money are the most expected benefits of the customers. The product should be produced with good quality containing all the nutrients needed of children during their growth gap years with reasonable price. * Usage Patterns Customers are considered to be long time users since the Alaska brand has been trusted for 40 years. People grew up with the Alaska Powdered Milk and because of the intergeneration effect, relatives and mothers are usually the entities to influence the usage of the product. Advertisements also influence the usage pattern of the consumers. * Purchase Patterns The frequencies of purchasing product were in weekly and monthly basis. The numbers of milk products brought per week or per month are depending on consumers’ necessities and preferences. In supermarkets, groceries, and sari- sari stores mostly the products are brought. * Consumer/ Customer Preferences Consumers prefer a milk product that has their demanded qualities like deliciously sweet and creamy, nutritious and affordable. The four P’s, Product, Price, Place, and Promotion were all important factors considered in selection of what milk products/brand to buy. V. Situational Analysis – INTERNAL ANALYSIS ALASKA MILK CORPORATION (AMC) is a leading manufacturer of milk products in the Philippines. It has established a strong brand heritage and recognition among Filipino consumers with its traditional liquid canned milk products, marketed under the Alaska brand. In addition, the Company has developed a strong competitive position in the powdered milk category and a growing presence in the UHT ready-to-drink and ready-to-use segments. Company Resources * Financial Alaska Milk Corporation delivered another year of solid performance, ending 2010 with a new record net income of P1. 82 billion, a 29% improvement over the P1. 41 billion net income earned in 2009. Fueling the growth was the strong sales volume expansion across the Company’s portfolio of milk products alongside lower input costs as well as prudent spending. Net sales for 2010 grew by 15% to P12. 16 billionfrom P10. 58 billion a year ago, underpinned by the double-digit growth of the domestic milk market as the Philippine economy sharply rebounded from the slowdown in 2009. In addition, sustained advertising campaigns and demand-generating promotional initiatives help pushed sales volumes higher yearon- year, a significant achievement amidst aggressive competition and market challenges. Operating expenses for the year increased significantly, by 22% at P2. 28 billion from P1. 87 billion in 2009. The increase can be attributed to higher advertising and promotional spending to boost consumer demand for Alaska Milk products. (In million pesos) Figure 6: Net Sales of AMC (In million pesos) Figure 7: Net operating expenses of AMC (In million pesos) Figure 8: Net Income of AMC (In million pesos) * People Alaska Milk Corporation recognizes that their people, the Alaska Team members, are one of their most important assets and they are committed to promote their safety and welfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Company’s continued success. It is the company’s goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. They challenge each individual by providing the opportunity to contribute to the Company’s endeavors. Total employees headcount as of December 31, 2010 are as follows: Executives-14 Managers and Supervisors-225 Rank and File-488 Consultant-1 Board of Directors Our board of directors have successful careers in businese, academe and public service. With their wealth of experience, they add significant perspective and direction into how management shapes and executes business strategies. The Board of Directors is being led by Chairman Antonio Ozaeta. Management Team Our senior management team shares the same mission, vision and values — driven by a sense of accountability to be successful as individuals and as a company. The President and CEO of Alaska Milk Corporation is Wilfred Steven Uytengsu Jr. * Product Offerings * Liquid Canned Milk The Company’s first generation of milk products are Alaska Evaporated Filled Milk and Alaska Sweetened Condensed Filled Milk. Alaska Evaporada and Condensada are the perfect enhancers for various food and beverage preparations. Today, Alaska Milk Corporation has a dominant position in the liquid canned milk category, accounting for nearly 80% of the market. * Alaska Evaporated Filled Milk * Alaska Sweetened Condensed Filled Milk * Cow Bell Condensada * Alaska Creamer * Alaska Evaporada * Alaska Condensada * Alaska Milk Corporation bought from Nestle: * Alpine * Liberty * Krem-Top * Krem-top All purpose Cream * Also long-term licensing agreement for AMC to manufacture and sell the ff. brands for liquid canned milk products: * Carnation * Milkmaid * Powdered Milk The Company has likewise built a solid position in the Powdered Milk Category. With the heritage gained by the Alaska line of liquid canned milk products, the Company’s Alaska Powdered Milk Drink, the most nutritious powdered milk, has emerged as the second leading brand in the market. * Alaska Powdered Milk Drink * UHT Ready -to -Drink Milk Alaska Milk Corporation also offers a line of Ready-to-Drink milk products that come in both plain and flavored milk. The Company’s line of Ready-to-Drink milk products use Ultra High Temperature (UHT) process combined with aseptic packaging – to ensure product quality, hygiene and longer shelf life. Alaska Fresh Milk * Alaska Slim Milk * Alaska Choco! * Alaska Sweet Milk! * Alaska Yoghurt Drink (Strawberry, Blueberry, Orange and Green Apple) * UHT Ready -to -Use Product Alaska Crema All-Purpose Cream is a result of the Company’s effort to broaden its product portfolio in higher value-added segments. Launched in 2003, Alaska Crema enhances the taste of a variety of food preparations, bringing gourmet goodness at home. * Alaska Crema All-Purpose Cream * Non-Dairy Coffee Creamer The latest addition to the Company’s portfolio of quality products is Alaska Krem-Top Coffee Creamer. A non-dairy coffee creamer, Alaska Krem-Top enhances coffee experience with its rich flavor and aroma. In a blind test, more coffee drinkers in Metro Manila like Alaska Krem-Top better than the leading coffee creamer brand. * Alaska Krem-Top Coffee Creamer Alaska Milk Corporation currently has a partnership with Kelloggs due the complementary nature of the two products and the two companies' thrust in promoting â€Å"healthy breakfast = cereals + milk†, and the former's strong operational structure and distribution capabilities. * Objectives Mission statement and Vision statement OUR VISION†¦ Is to be a leading consumer foods company with a diversified portfolio of consumer food brands and products that are market leaders in their respective categories. OUR MISSION†¦ PRODUCT DEVELOPMENT We will continue to build on the strengths and competitive attributes of the ALASKA brand and develop its full marketing potential. We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. PEOPLE We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Company's continued success. It is our goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. We challenge each individual by providing the opportunity to contribute to the Company's endeavors. PROFITABLE GROWTH Growth that creates value for our shareholders is paramount. We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives. SOCIAL RESPONSIBILITY We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalized sectors of our society. * Financial objectives * To increase sales by 25. 5% within the strategic planning period. To increase the gross profit by 37% prior to the gross profit annually. * To lower operating expenses by 2% annually. * Marketing objectives * To increase product top of mind awareness amongst the target audience by 15% for the next three consecutive years. * To increase market share by 2% annually in three years. * To increase the BUMO (Brand used more often) percentage by 13% annually . VI. SWOT ANALYSIS INTERNAL FACTORS ST RENGTHS| WEAKNESSES| * Experienced and well trained employeesExperienced employees are the key to the success of AMC helping to drive them forward with expertise and knowledge. Superior quality of productsHigh quality products/services is a vital strength, helping to ensure customers return to AMC. * Good Supplier RelationshipSupplier relationships are strong at AMC, which can only be seen as strength in their overall performance. | | * Higher price than competitorsCost and expenses in the production of milk results to high price of their product in the market. Thus, it will add up to the transportation costs of the product. * Fluctuating Demand of the product. The demand for the product is inconsistent. * Limited supply baseAMC uses imported milk for its products. Future events that might happen, causing delay and disturbances in the supply chain, can affect the operation of AMC. | EXTERNAL FACTORS OPPORTUNITIES| THREATS| * Strong brand imageAMC's reputation is strong and popular, meaning people view it with respect and believe in it. AMC's position in the market is high and strong – a major strength in this industry as they are ahead of many rivals. * Technological AdvancementThe trend in the dairy industry is the use of new machineries and technology for faster production and better quality of milk. AMC can follow the trend to be able to top the industry. Limited choices of productsAMC can have diversified line of related milk products to offer in the market. | * Competition The dairy industry gets bigger and bigger because new entrants in the market. Existing competitors still creates and innovates products. Thus, competition becomes intense. * Product substitutionDue to consumers’ practicality, they prefer to buy cheaper subs titute products. * Economic CrisisA slow economy or financial slowdown could have a major impact on AMC business and profits. In effect, price wars between competitors, price cuts and so on could damage profits for AMC. | VII. MARKETING RESEARCH AC Nielsen conducted a marketing research last August 19, 2011 entitled â€Å"Project Silk Report: A Usage, Attitude and Image Study on Milk Products Used by Food Service Outlets †. According to reasearch, powdered milk is not a widely used ingredient in food outlets. Only kapihans use powdered milk regularly. Moreover, relative to other milk categories, kapihans’ weekly purchase and usage volume for powdered milk is fairly low. Kapihans use powdered milk because it is creamy. Powdered milk is also liked because it is tasty and liked by customers. Alaska precedes Bear brand in terms of awareness and usage. Bear brand owns the powdered milk category with high brand saliency and regular usage. Despite this, Alaska performs relatively better than other powdered milk brands, since they happen to have minimal or no usage at all from kapihans. Alaska and Bear brand excel on the same attributes: affordability & availability. Building a ‘creamy’ image for Alaska will be an advantage since the attribute is not strongly associated with Bear Brand. Also, creaminess happens to be one of the main reasons why kapihans use powdered milk. RESULTS: In general, powdered milk is not a widely used ingredient in food outlets with its usage primarily to kapihan. Figure 10: Usage of Powdered Milk Another marketing research done by TNS International Research entitled â€Å"Project Hermes: Lifestyle and Brand Health Check†, suggests the following actions in the powdered milk category of AMC: * Sustain current retention strategies as well as current strengths on being easily available and affordable * Address challenges in brand usage in Ilocos, Cebu, Davao and among middle class by * further understanding their current needs and any white spaces * continuing with communication efforts addressed to these segments * Further strengthen branding of ads aired to maximize motivational promise. It also discussed the advertising efforts of AMC and its competitors in the powdered milk category. The figure below shows the performance of the ads in powdered milk category. Figure 11: Ad performance measurement The TV ad of Alaska entitled â€Å"Alaska’s Buboy† featuring Caesar Montano gained positive comments. According to the research, the company did a great job in choosing Montano as the endorser of powdered milk. Montano gained 83% positive comments while 4% of the respondents viewed it negatively. And the remaining 11% did not comment. This shows that TV advertisements contributes alot to brand awareness. VIII. MARKETING STRATEGY * Solution The first strategy to be used by the company is redesigning the product. AMC will create a new packaging design for the powdered milk so that it can capture the interest of the people. The next strategy to be used is development. We will add nutritional value to current powdered milk so that it can fully satisfy the needed nutrition of the children. The last strategy to be used is creation. We will innovate the product into another variety like Alaska Powdered Milk for Adults or Alaska Powdered Chocolate Milk to capture different segments of the market. Information The strategies to be used in creating and building brand awareness are focused advertising and sales promotions. One way to spark interest for AMC’s product is through advertising. We will develop a TV commercial since almost all household owns a television set. The next action that we will do is to advertise through transportation medium like taxis and buses. This action is appli cable for Mega Manila. Lastly, we will print out stickers to be posted at the back of tricycles in the provinces. Another strategy is through sales promotion. This can be through coupons and gift certificates, contests and collectibles and freebies. Lastly, we will be having events and sponsorship. We will conduct concerts for a cause and other fund raising activities. The funds that we will get will be used for school feeding programs and activities and for charitable institutions. We will also be having caravan tour for brand activation. With the caravan tour, we will be giving samples of our product. * Value This strategy focuses on how will the company reduce its price to be more competitive in the market. The first strategy is through competitive pricing. This can be done by lowering the distribution costs. Thus, it will result to lower price of the product. Another one is through discounts. This will be applicable for bulk purchasing. The next strategy will be promo package. We will be having bundles wherein the powdered milk will be partnered in other products of Alaska. * Access In order to boost the sales, one way is to improve the distribution system and increase the number of distribution channels that can be used to distribute. In order for the product to be more accessible, our strategy will be through online marketing. The economies of scale will lessen. Thus, the burden of distribution expense will not be carried by the consumers anymore. We will also be having free deliveries within Mega Manila. Lastly, we will be offering online services for loyal customers. The next strategy will be Direct Marketing. We will promote the powdered milk in different retail stores to make the product more accessible to all targeted locations. Next will be thru door-to-door selling. We will designate certain number of sellers to offer the powdered milk to household consumers. The problem of mobility of our product will be resolved with the use of carts to sell the product. IX. Implementation Plan SOLUTION * Product Repackaging One way to capture the interest of target consumers is through creative packaging. We will be planning what will be the best packaging design and size for the powdered milk. Action| Department Involve| Time Frame| Budget| Planning and organizing a team to create a new packaging design| Marketing department representatives| 5 days1st week of December| P 50,000| Finalizing and approval of new packaging design plan| Product department | 1 day1st week of December| P 20,000| Pilot Testing| Marketing Department 1 week 2nd week of December| P700, 000| Reevaluation of the pilot testing| Operation Department | 1 week3rd week of December| P 50, 000| Start of repackaging process| Operation Department| 1 week4th week of December| P 2, 500, 000| Start of distribution on newly repackaged products| | 1st week of January| P 1,000, 000| * Product Development The Product development strategy will focus on adding nutritional value to the current pr oduct of AMC which will benefit the target consumers. With its improved nutritional facts, more health conscious parents will be attracted to purchase the product. Thus, leading to an increase in sales for the company. Action/Activities| Department/Person involved| Time frame| Budget| Planning and generating ideas for the product development. | Research and Development Department| 1 monthJanuary| P 3, 000, 000| Product screening and evaluation. | Top Level Management and Marketing Department| 2 weeks1st to 2nd week of February| P 50, 000| Register/Issuance of License to Operate (LTO) and approval of Bureau of Food and Industry (BFAD)| Marketing Department| 3 months3rd week of February to 2nd week of May| P 60, 000| Producing sample products that will be used in product testing. Production Department| 1 week3rd week of May| P 1, 500, 000| Test Marketing. | Marketing Department| 1 week4th week of May| P 500, 000| Pilot testing| Marketing Department| 1 monthJune| P 2, 500, 000| Reviewing the results of the pilot testing. | Marketing and Research Department| 1 week1st week of July| P 80, 000| Producing product samples and actual products that will be distributed. | Production Department| 2 weeks2nd and 3rd week of July| P 3, 500, 000| Introducing the product to the market and distributing product samples. Marketing Department| 1 week4th week of July| P 1,500, 000| Distributing the actual products. | Marketing Department| 1st week of August| P 1, 000, 000| * Creating New Product Another strategy that we will be using is the creation of new product. AMC will create a new product that will satisfy the demands of the consumer. We will make another segment of powdered milk that will cover not only the children under the growth-gap years, but also other potential customer that consumes powdered milk in their daily basis. The creation of new product will expand the target consumers of AMC and will also increase the potential buyers of the product. Thus, it will increase the sales of AMC. Action/Activities| Department/Person involved| Time frame| Budget| Planning and creating a research study about consumer demands. | Research and Development Department| 3 monthsJanuary-April| P 2, 500, 000| Reviewing research report and planning and brainstorming of ideas for the new product development. Marketing Department| 3 weeks1st week of May- 3rd week of May| P 90, 000| Creating the new product| Production Department| 1 month4th week of May- June| P 4,000,000| Product screening and evaluation. | Top Level Management and Marketing Department| 1 week1st week of July| P 50, 000| Register/Issuance of License to Operate (LTO) and approval of Bureau of Food and Industry (BFAD)| | 3 months2nd week of July to 2nd week of October| P 100, 000| Producing sample products that will be used in product testing. Marketing Depa rtment| 1 week4th week of October| P 3,000,000| Test Marketing. | Marketing Department| 1 week1st week of November| P 300, 000| Pilot testing| Marketing Department| 1 month2nd week of November to December| P 3, 000, 000| Reviewing the results of the pilot testing. | Marketing Department| 1 week2nd week of December| P 50, 000| Producing product samples and actual products that will be distributed. | Production Department| 2 weeks3rd and 4th week of December| P 4,000, 000| Introducing the product to the market and distributing product samples. Marketing Department| 1 week1st week of January| P 2, 000, 000| Distributing the actual products. | Marketing Department| 2nd week of January| P 500, 000| INFORMATION * ADVERTISING Transit Advertising Transit advertising will be done to create product awareness. We will be using different transportation medium to advertise. We will use taxis and buses to roam around the busy streets of the metro, While in the provinces; we will use stickers to b e posted at the back of tricycles. Action| Department Involve| Time Frame| Budget| Planning and Selecting of modes of transportation for transit advertising| Marketing department representative| 2 days1st week of February| P 20,000| Planning and making of the stickers for tricycles and jeepneys. | Marketing department representative| 3 days2nd week of February| P 1,200,000| Finalizing of transit advertising plan| Advertising department| 1 day2nd week of February| P 30,000| Meeting with representatives of the chosen Bus companies and jeepney operators| Marketing department representative| 2 days3rd week of February| P 30, 000| Start of transit advertising. Coverage of transit advertisement(Bus, Tricycles, Jeepney)| | 1st week of March| P 5,000,000| * Television Advertising Almost all Filipino household owns a television set. TV advertising has the power to show and tell many people about the product, and actually demonstrates the benefits of acquiring it. Since they see how it works and how it is packaged, every time they see it they will be psychologically reminded of their desire to have it. Action| Time Frame| Department Involve| Budget| Planning and Selecting of artists, celebrities and personalities to endorse the product in TV ad. | Marketing Department Representative| 1 week1st week of February| P 50,000| Meeting with managers of selected artists regarding payments, endorsement, terms of agreement| Marketing Department Representative| 1 week2nd week of February| P 150, 000| Contract signing and partial payment of the company to the selected endorsers. Company project head, Mangers and Endorsers| 1 day3rd week February| P 2,000,000| Meeting with representatives of advertising company regarding the execution of advertising plan. | Marketing Department Representative| 1 week1st week of March| P25, 000| Creation of story board by the chosen Advertising Agency| Advertising Agency| 6 weeks2nd week of March| P 2,000,000| Finalizing the advertising plan for television. | Advertising Department| 1 week1st week of May| P 50,000| Pilot airing of TV ad| Advertising Department| 1 week3rd week of May| P1, 500, 000| Coverage of TV advertisement. (ABS-CBN 2, GMA 7 and TV5)| | 1st week of June- July1st week of October- December| P 30,000,000| SALES PROMOTIONS * Events and Sponsorship We will be holding events like concert for a cause, fun run and different fund raising activities from which we can promote the products of the company. The proceeds of the events will be used for school programs and activities for the betterment of children. Also we will accept application for sponsorship related to the objectives and goals of the company. Action/Activities| Department/Person involved| Time frame| Budget| Review the sponsorship and exhibitor packages and related benefits| Marketing Department| 1 week1st week of October| P 30, 000| Determining and selecting which best potential event/ exhibit meets the company’s goal| Marketing Department| 1 week2nd week of October | P 50, 000| Meeting and coordinating with the event/exhibit organizers| Marketing Department| 2 weeks3rd week to 4th week of October| P 50, 000| Evaluation and approval for the sponsorship| Top Level Management | 1 week 1st week of November| P 50, 000| Preparing and allocating funds for the event that will be sponsor| Finance Department| 1 week2nd week of November| P 2, 000, 000| Capture data and measure results| Top Management| 1 week3rd week of November| P 30, 000| * Caravan This strategy will be focused on visiting different schools on the month of August, in line with the celebration of the Nutrition Month. There will be selected schools around th e country that will be visited by our team and we will give powdered milk pouch samples to the students of the chosen school. It will contribute to the increase of brand awareness to our target consumers. Action| Department Involve| Time Frame| Budget| Planning and organizing a team to conduct the caravan. Marketing Department| 1 week1st week of June| P 30,000| Identifying the school that will be the scope of the caravan. | Marketing Department| 1 week2nd week of June| P 20,000| Contracting a certain bus company for the leasing of the bus and for the terms and conditions. | Marketing Department/ Finance Department| 1 day3rd week of June| P 500,000| Designing the bus that will be used in the caravan. | Advertising Department| 1 week4th week of June| P 50,000| Preparing the sample products that will be given out to the students of the chosen school. | Production Department| 2 weeks1st-2nd week of July| P 1,500,000| Start of the caravan. | Logistics Department| Whole month of August| P 150,000| * FUND RAISING Action/Activities| Department/Person involved| Time frame| Budget| Developing goals and making fundraising plans| Marketing Department| 2 weeks1st week of June| P 70, 000| Searching for prospects that can help in the fundraising activities| Marketing Department| 2 weeks3rd to 4th week of June| P 50, 000| Searching for venue/facilities needed in the fundraising and other related materials | Marketing Department| 1 week1st week of July| P 40, 000| Estimating and allocation of fundraising programs costs| Finance Department| 1 week2nd week of July| P 30,000| Finalizing plans and evaluation of the programs and events| Top Level Management| 2 days3rd week of July| P 20, 000| Meeting and coordinating with organizers and other sponsors| Marketing Department| 1 week4th week of July| P 60,000| Fundraising Activity| | 1 month August| P 1,000,000| Program evaluation| Marketing department| 1 week1st week of September| P 50, 000| PRICING PRICING * Promotional Package ( Bundle ) Promotional package will attract more potential customers since they can avail discounts when they buy a bundle of AMC products in line with the Alaska Powdered Milk. Action| Department Involve| Time Frame| Budget| Planning and choosing of products that will be used for the promotional package. | Marketing department| 1 week2nd week of September| P 50,000| Meeting with the owners of the chosen supermarkets wherein the promotional package will be distributed. Marketing department| 1 day3rd week of September| P 20,000| Finalizing and creating the design of the packaging. | | 1 week4th week of September| P 1,000, 000| Distributing the promotional package. (SM supermarkets, Robinson’s Place supermarkets and Puregold)| | 1st week of October – Last week of December| P 800,000| * Minimizing Distribution Cost This strategy will be focusing on minimizing the distribution costs. Minimizing the cost will contribute to the aim of having a competitive pricing. By reducing the cost, we can also reduce the price. Action/Activities| Department/Person involved| Time frame| Budget| Reviewing distribution system. | Logistics Department| 1 week2nd week of January| P 10, 000| Brainstorming about the documents. Logistics Department| 1 week3rd week of January| P 15, 000| Planning and organizing Distribution system| Logistics Department| 3 weeks1st – 3rd week of February| P 30, 000| Eliminating unproductive labor and Reducing waste and material usage. | Top Management | 2 monthsMarch- April| P 100, 000| Improve equipment performance and space utilization through consolidation| Logistics Department| 2 months1st week of May-June| P 500 ,000| Implementation of the new distribution system| Logistics Department| 1st week of July| P 1, 000, 000| * Discounts As competition in the milk industry arises, several discounts and promos are coming out in the market. So we also plan to have discounts as one of our strategies to generate interest in getting customers to try Alaska milk products. It will enable more target markets try Alaska Milk products within their budget capability. Action| Department Involve| Time Frame| Budget| Planning the discounts to be place in the market. | Marketing department representatives| 1 week1st week of December| P 10,000| Identify the target location/area to put the discounts. As well as, identifying how much discounts there would be. | Marketing department| 1 day2nd week of December| P 5,000| Consultation and evaluation of the discount plan. | Top Level Management/ Marketing department| 1 week3rd week of December| P 1, 500, 000| Allocation and budgeting of the discounts to be placed. | | 1st week of January| P 500, 000| ACCESS * Online Marketing Online Marketing is one way of making Alaska milk products more accessibility in the market in which it less time consuming and more convenient to the wholesale target consumers. We will be offering the products only and they can acquire the products in wholesale through the internet. We will also be having free delivery service. Action| Department Involve| Time Frame| Budget| Planning and making a web layout design that will be used for the Online Marketing. | Advertising Department| 2 weeks1st-2nd week of January| P 100,000| Hiring an additional workforce that will maintain and respond to the customers demand/inquiries. | Human Resource Department| 1 month3rd week of January-3rd week of February| P 10,000| Launching of the Online Marketing Website of Alaska Milk Corporation. | March| P 200,000| * Direct Marketing This strategy is designed to increase the sales in which the sales force of Alaska Milk Corporation will conduct door-to-door selling in order to offer the products direct ly to the customers and generate sales. Action| Department Involve| Time Frame| Budget| Planning and organizing a team that will conduct the door-to-door selling. | Marketing Department| 1 week1st week of March| P 50,000| Identifying the location in which the door-to-door selling will be conducted. | Marketing department| 2 weeks2nd-3rd week of March| P50,000| Orienting and training the sales force about the door-to-door selling. | Human Resource Department| 3 weeks4th week of March- 3rd week of April| P200,000| Preparing the materials and products that will be used in the door-to-door selling. | Production Management| 1 week4th week of April| P2,000,000| Start of the door-to-door selling. | | May| P500,000| X. Financial Summary XI. Contigencies 1. Fortuitous Events like natural calamities The company must have inventory management to assure the availability of supply in case of these events. 2. Contamination of raw materials The Company should have an alternative supplier to still meet the demand for their products. 3. Problems regarding pests and rodents Quality control should be practiced by the company to assure the safety and quality of the products. . Recession The Company must still be able to meet the demands of consumers by means of inventory management. 5. Change in Technological environment The Company should adapt to the advent of technology to be able to have better and faster production and service. XII. Appendi x I Alaska Milk Corporation Corinthian Plaza, Paseo de Roxas Building, Makati City, Manila www. alaskamilk. com. ph National Dairy Authority www. nda. da. gov. ph National Statistics Office www. census. gov. ph www. nso. gov. ph Chanrobles Virtual Library www. chanrobles. com Department of Trade and Industry www. dti. gov. ph Ivory Qual Full Report AC Nielsen Research www. ielsen. com Projecy Hermes Final Report TNS Global Market Research www. tnsglobal. com Project Silk Report AC Nielsen Research www. nielsen. com Appendix ll Powdered Milk Offtake: June 2008 – Nov 2011 (In Tons) www. alaskamilk. com. ph Usage Performance: Cesar Montano for APM TNS Global Market Research www. tnsglobal. com How Is The Budget Spent? TNS Global Market Research www. tnsglobal. com Typical Grocery Budget TNS Global Market Research www. tnsglobal. com Weekly Purchase Volume of Powdered Milk AC Nielsen Research www. nielsen. com Quality Awareness AC Nielsen Research www. nielsen. com APPENDIX III A MC Annual Report www. alaskamilk. com. ph