Managing for future Essay Example | Topics and Well Written Essays - 3000 words

Managing for future - Essay ExampleGeelys is the chosen brand. And the paper will try to interpret out the best possible ways to succeed in the future global commercialise for the Chinese automaker Geelys. Introduction Future is the unseen hand over for moist of the companies. However managing the future with great strategies is the main ambition for most of the companies. In this case the futuristic marketing strategy and business plans are the chief(a) objective of the Geelys to sustain in the future market. The futuristic marketing and business plan is a weapon for the future competition which is the combination of many another(prenominal) factors give care price, product, place, promotion, advertising , financial policies and planning, new product development, innovation etc. In this paper the chosen MNC is the Zhejiang Geely Holding Group which knows as Geelys. ... P, Nd). In the course of instruction of 2005 Geely Automobile holding limited got listed in the Hong Kong St ock exchange. It is one of the fastest growing car manufacturers in China. The production capacity of Geely can manufacture 400,000 cars annually (Alon, Fetscherin et al 2011. P, Nd). The young company had a revenue of RMB 1.18 billion in the year of 2009 (Alon, Fetscherin et al 2011. P, Nd). Geelys first ever overseas investment was in 2009, when it bought 23 percent share of Manganese Bronze Holdings, the car makers of the Londons black taxis (Alon, Fetscherin et al 2011. P, Nd). In 2009 the young Auto makers acquired Drivetrain System external (DSI) for about AUD $ 54.6 million (Alon, Fetscherin et al 2011. P, Nd). The most prestigious overseas deal for Geely came to reality in 2010 when it taken over Swedish luxury brand Volvo from hybridisation and it is more amazing to know that Volvos revenue was almost ten times than that of the Geely (Tan. 2011 P, 153). In the present it has got the global presence. It has shown its strong existence in the countries like SWOT synopsis Be fore the starting of any business activities in the new country or in a brand new market for the future or to protect the company in the future market the SWOT (Strength, Weakness, Opportunity, and Threat) analysis is very important to understand the potentiality of the market. The SWOT analysis is having two factors, one is the internal factors and another one is the external factors. The internal factors are totally dependent on the company itself and the external factor comes from the market. Geelys must do this analysis for the successful business globally. Different countries have different market factors. But, the market opportunity as well as